BDO Digital's D3 Methodology benefits marketers in their efforts to drive revenue and create seamless customer experiences. By outlining the components of demand generation programs, our methodology enables marketers to increase sales while promoting greater brand awareness.
The D3 Methodology outlines three key disciplines of demand generation, including creation, management and expansion. These three disciplines, along with the four foundational elements of people, technology, data and analytics, are essential for businesses to understand if they want to achieve a productive and successful demand-generation engine.