DemandGen TV
November 17, 2023Welcome to DemandGen TV. Here you'll learn the leading marketing and sales technologies as well as the latest marketing strategies, best practices, and tools used by modern marketing practitioners.
How AI-driven Buyer Personas Bridge the Gap Between Sales and Marketing
October 26, 2023AI is a common topic of conversation today for just about anyone with even the slightest interest in marketing. While content-focused apps frequently dominate the AI conversation, the opportunities go far beyond generating content. It has the power to transform the way sales and marketing teams strategize and work together.
Microsoft Dynamics: Shifting From Outbound to Real-Time
October 25, 2023If you just started using Dynamics 365 Marketing, you won’t notice significant—if any—changes as you’ll only see the real-time marketing application. On the other hand, if you have been using outbound marketing, my team is here to help guide you through the transition to real-time, and this article gives you a starting point.
Manufacturer Needed New Customers and Install Base
October 20, 2023Company leaders felt like the company growth had stalled and needed a serious overhaul of their demand engine. The customers tended to be fiercely loyal but they knew very little about them.
Harnessing the Power of Shared Data to Build Trust and Drive Sales
October 20, 2023Learn how to focus on deepening relationships with your existing leads and companies in addition to increasing lead count and customer base size.
Road to Demand Generation Transformation
October 20, 2023Big Four Firm turned to BDO Digital to guide them and develop foundational capabilities tailored to their way of business and organization.
Data Privacy and What You Need to Know
October 19, 2023With more states passing data privacy laws, it’s more important than ever to take steps toward understanding how to track and use data while complying with regulations appropriately. Because many clients have questions about what data privacy means for their business, we’re diving into that and sharing best practices to reduce your risk.
Unpacking AI Bias
October 19, 2023At BDO Digital, we take a responsible approach to AI consulting. Learn how we help companies guard their operations and reputations against AI risks.
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