Reporting & Analytics for Marketers

Our professionals will evaluate the effectiveness of your lead scoring and nurturing programs and identify areas for improvement and growth. Through our assessments and analysis, we can help your team optimize programs and strengthen the correlation between marketing efforts and increased revenue.

Our services include:

• Lead nurturing analysis: We will look at week-over-week trends as well as more advanced analytics to identify patterns in your customers' journeys. With our weekly, monthly and quarterly automated reports, your team can turn data into program improvement.
• Lead scoring analysis: Our consultants will evaluate the effectiveness of your lead scoring model, offering recommendations for developing a well-defined lead scoring strategy. We will provide ongoing measurements to help your program evolve with your organization and audience.
• Opportunity analysis: We will empower your team to create a sustainable sales process by analyzing opportunities for improvement within your lead scoring process. Our consultants will help you know which fields to use to find actionable insights.

With performance reports from BDO Digital's professionals, your organization can dig into engagement trends and find insights to propel your marketing efforts forward. We will help you track, measure and leverage data to improve your marketing strategies and form more long-term relationships with your customers.

A couple of our services include:

• Campaign reporting framework and implementation: Our consultants will work with your team to develop a customized framework for campaign reporting that meets your capabilities and expands your marketing efforts. We will discuss what fields to include and what you should prioritize.
• Campaign engagement reporting: Our reporting services will evaluate the engagement rates of your campaigns and reveal areas for improvement. With these insights, you can adjust your marketing efforts to better meet the needs and interests of your target audience.