Tableau has recently launched a Partner Program 2.0 initiative which will allow them to provide more complete product and customer solutions and develop deeper expertise in vertical industries and lines of business. The demand for next-generation business analytics and intelligence tools inspired the Partner Program 2.0.

Tableau executives attending this week's Tableau Conference in New Orleans have demonstrated the expanded services and incentives for partners.

Tableau executives' presentations this year were more substantive than in 2017, offering more details on what the vendor plans to offer partners. I can definitely see the benefits of Tableau's stepped-up initiatives.

-Rob Wellen, BDO Digital

Tableau is adding new training and certification programs for partners and creating new support tier levels, Extended and Premium, that make technical account managers available to partners 24 hours a day. BDO Digital's Rob Wellen responds to Tableaus's recent emphasis on the partner role in ensuring customer success:

Many businesses are struggling with data literacy and getting full value out of data analytics. Change management services are in high demand right now and vertical industry expertise will be increasingly important.

-Rob Wellen, BDO Digital

To view the full article from CRN, visit Tableau Launches Partner Program 2.0 Initiative Emphasizing Vertical Industry Expertise, Full-Cycle Customer Support