David Lewis' book explores the methods and technologies that top digital marketing teams are leveraging to achieve their revenue goals and grow their customer base. You'll walk away with tangible advice for how to accomplish your digital marketing goals.
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Savvy marketers are implementing marketing automation methods to create always-on revenue engines. In Manufacturing Demand, David shares tips for:
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Building and operationalizing Buyer Personas |
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Using your Demand Funnel as a pathway to revenue |
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Building and maintaining Lead Scoring programs |
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Creating meaningful and effective Nurture Programs |
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Measuring and attributing your success through Analytics |
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Creating a Demand Factory that drives revenue and profitability |
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I love this book to not only help create a path to better demand generation but a framework to better communicate objectives both up and down in an organization.
Amazon Review from Brandy Z.
I began reading this book after attending one of David's speaking engagements. This book provides a great summary of the key elements to build an effective demand generation framework.
Amazon Review from Steve T.
Share a real testimonial that hits some of your benefits (but isn't too sales-y).
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