BDO Digital can help your organization optimize data and enhance marketing efforts. We provide services that facilitate a variety of tasks, from data deduplication to enrichment. Our capabilities include:
- Data audits: Gain access to clean, actionable data through a data audit from BDO Digital. Our services will enable your team to address critical gaps in data so you can improve segmentation, routing, lead scoring and engagement.
- Deduplication: Our real-time data deduplication solutions will improve business performance and keep your database clean. Our services will identify potential duplicate leads and automatically merge records, giving your team the time and information needed to craft effective campaigns and form lasting relationships with customers.
- Data normalization: Consistent, accurate data is vital to effective lead scoring and nurturing. Our consultants will work with your team to understand your business situation, current database and data collection efforts to provide customized recommendations.
- Segmentation: Match the right offers to the right people at the right time with the assistance of our consultants. As your organization applies recommendations and informed changes to marketing campaigns, you will see improved engagement and conversions.
- Privacy and compliance assistance: Our professionals will help you understand specific global and localized privacy regulations, enabling your organization to maintain compliance and customer trust. We will also make recommendations for the language used in your opt-in messages, privacy policy, terms of use and email footers.
- Data enrichment services: Complete data leads to higher conversion rates. Our professionals work with you and our data vendors to fill in gaps for improved lead scoring, routing and segmentation, giving both you and your customers an enjoyable experience along the buyer's journey.