Nonprofit Organization Undergoes Digital Transformation
Nonprofit Organization Undergoes Digital Transformation
Customer ChallengeThe CRM team at BDO Digital was enlisted by a large religious organization with 5,800 congregations and more than 500,000 members worldwide to support their digital transformation journey. The organization had been using legacy, home-grown databases and applications for tracking and managing data from various sources, but they lacked automation and consistent processes and procedures.
Like many large nonprofits, they were undergoing digital transformation in an effort to streamline operations, reduce costs, and improve key management processes. Today, 89% of nonprofits say digital communications are critical to achieving their organization's mission, and 75% say their program participants are requesting digital communications options. To address the needs of its congregation and better manage critical processes such as member relations, implementing Salesforce was a key initiative for this nonprofit.
Like many large nonprofits, they were undergoing digital transformation in an effort to streamline operations, reduce costs, and improve key management processes. Today, 89% of nonprofits say digital communications are critical to achieving their organization's mission, and 75% say their program participants are requesting digital communications options. To address the needs of its congregation and better manage critical processes such as member relations, implementing Salesforce was a key initiative for this nonprofit.
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