The buyer journey has changed – potential customers are now researching, reading reviews, checking social media, and narrowing choices before ever speaking to a salesperson, blurring the lines between the traditional domains of marketing and sales. While the digital world can potentially expand your audience, the challenge lies in creating marketing programs that engage the right prospects so that you can easily measure response rates, pipeline velocity, and trends, and position your organization to take action. BDO Digital makes sense of the many tools and techniques available, determining the best way to manage data, develop leads, and nurture them through the revenue funnel.